SolarWinds has unveiled a revitalised partner programme. The programme introduces new benefits, enablement, and demand generation investments designed to help partners scale, compete more effectively and deliver stronger customer outcomes.
The refreshed programme includes:
☀ New tiered benefits – as partners achieve higher program tier status, they will have access to more program benefits. This will include lucrative incentives based on metrics such as channel-initiated growth. As partners grow and invest, they will see higher discounts.
☀ Enhanced marketing investments – recognising the need to consistently build and sustain pipeline, SolarWinds is expanding its investment in partner-led demand generation. Based on programme tier, partners will gain access to enhanced marketing support designed to help generate qualified demand and accelerate growth
☀ Elevated enablement – building on
the 2025 program updates, such as role-based certifications, 2026 enablement opportunities will improve on that curriculum. Partners will also have access to new enablement content, and specialisations based on subject matter expertise or services and verticals.
☀ Improved partner experience – partners will enjoy a more innovative partner experience with an improved partner portal. This will include streamlined deal registration, lead sharing, a better NFR request process and helpful partner onboarding/business planning checklists.
Barb Huelskamp, VP of global channel sales and alliances at SolarWinds has commented:
“Our enhanced 2026 Partner Programme provides a renewed foundation to drive great customer outcomes and an improved overall partner ecosystem. By aligning our strategy with our purpose, mission, and CARE values, we’re establishing a framework that can support predictability for our partners and scalable growth for partners and their customers.”
