CompanyPartner ProgrammesNew BarracudaONE Innovations and Improved Partner Program

New BarracudaONE Innovations and Improved Partner Program

• BarracudaONE cybersecurity platform innovations and modernised global partner program.
• New BarracudaONE innovations strengthen cyber resilience across email, network access and generative AI usage.
• The enhanced partner program introduces new benefits, incentives and tools to help MSPs, resellers and hybrid partners accelerate growth and profitability.

Barracuda Networks, Inc. has announced advancements to the BarracudaONE cybersecurity platform and Barracuda Partner Success Program.

Rohit Ghai, Chief Executive Officer at Barracuda, explains:

“Email and identity‑based attacks are intensifying at an unprecedented pace, and generative AI is introducing an entirely new layer of risk. With our newest BarracudaONE and partner program enhancements, we’re accelerating innovation and delivering on our commitment to provide a platform that is easy to buy, deploy and use as well as being partner-first and partner-only. We’re harnessing AI to empower organizations to keep pace with a rapidly evolving threat landscape and build lasting resilience with confidence.”

Advancing Cyber Resilience Across the Modern Attack Surface

BarracudaONE delivers resilience for organisations through an easy, complete, intelligent, and open ecosystem. New advancements include:

Email security for Google Workspace: Barracuda Email Protection neutralizes phishing, account takeover and other attacks with expanded impersonation protection and automated incident response for Google Workspace. Organizations benefit from consistent, compliant email security across both Microsoft 365 and Google Workspace, reducing risk, complexity and recovery time.

Network edge security: Barracuda SecureEdge Access introduces a cloud‑delivered, fully integrated secure service edge solution that brings together secure internet access, zero trust application access, firewall‑as‑a‑service, and visibility and policy controls for generative AI usage. This streamlined, easy to deploy offering strengthens defenses across distributed environments while reducing risk, complexity and tool sprawl.

Generative AI risk visibility: Barracuda AI Security provides safe, compliant oversight of generative AI usage. Included at no additional cost within BarracudaONE, this new capability offers visibility into shadow AI activity, risk scoring and policy enforcement to block or redirect noncompliant use. Centralized, multitenant dashboards help organizations reduce data exposure and improve AI governance.

Barracuda Partner Success Program

Barracuda has modernised its global Partner Success Program to support partners by rolling MSPs and resellers into one unified, flexible program. The new fit‑for‑purpose model supports multiple routes to market and makes it easier for partners to grow faster with BarracudaONE.

Unified tiering expands benefits and incentives to all partners.

A robust set of foundational benefits is available to all partners, with new “boost benefits” tailored to maximise value based on a partner’s chosen route to market. A refreshed rebate structure drives predictable profitability, while an overhauled certification curriculum and the new Barracuda Mastery Program deepens technical expertise and sharpens service differentiation.

New Partner Success teams and high‑value support plans rolling out in the coming months will further strengthen partner engagement and accelerate customer outcomes.

The new AI‑powered partner portal delivers an integrated experience for all partner types with

  • guided onboarding
  • automated deal registration
  • data‑driven dashboards
  • personalised learning paths
  • simplified MDF tracking, and
  • streamlined access to co‑brandable assets and enablement resources.

With greater visibility into requirements, benefits, and progression, partners can unlock even more value across the program.

author avatar
Trish Stevens Head of Content
Trish is the Head of Content for In the Channel Media Group. [email protected]

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