Confluent, Inc. has launched Sell With Confluent, a new reseller program that helps system integrators drive sales and grow their businesses in the data streaming platform market.
The reseller program empowers partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth.
Data Streaming Growth
Data streaming is an important strategic priority for 86% of IT leaders, according to the Confluent 2025 Data Streaming Report. It is the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions.
Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent, comments:
“Our partners see the demand every day—businesses need a data streaming platform now. Sell With Confluent removes what’s been holding them back: slow approvals, murky pricing, complicated processes. We’ve made it simple so they can capitalize on the opportunity in front of them.”
Partners can Lead With Data Streaming
Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:
- Accelerated Profitability and Incentives.
Confluent has restructured its rewards framework to ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive. - High-Velocity Automation.
New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure. - Strategic Marketing and Co-Investment.
The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximize local relevance and impact.
