- Atera has declared the “end of the IT ticket” with the introduction of Robin by Atera, an autonomous, device-level agentic platform that resolves technical incidents before they create organizational gridlock.
- Atera has launched the “Let People Work” brand platform, an intentional “rebuke of enterprise drag and AI half-promises”.
Atera has unveiled the next generation of Robin by Atera, an autonomous, action-oriented AI platform designed to empower organizational speed and agility by autonomously rectifying daily tech disruptions, with the intention to end the traditional IT ticket sytem used by many organizations.
Focusing on AI-powered transformation
Atera’s next phase of growth will drive AI-powered transformation in workplace technology and Atera’s response to this is Robin.
Robin by Atera, originally introduced as IT Autopilot, is a solution that autonomously diagnoses and resolves IT incidents directly at the endpoint in real time, moving beyond traditional AI tools that analyze knowledge bases and suggest answers. The agent sits on the device and takes real action, such as resetting passwords, installing software with admin rights, restarting stuck services, and performing profile resets.
Custom AI Workflows with Playbooks
Atera’s capabilities include the option for IT pros to build Custom AI Workflows with Playbooks.
With this functionality, users can guide Robin’s behavior across any support scenario, along with the ability to analyze attached files such as CSVs, PDFs, and DOCs for faster, more accurate troubleshooting. A new Flexible Resolution Policy lets administrators decide whether Robin resolves tickets independently or escalates them based on configurable confidence levels, while built-in multilingual support allows Robin to automatically match a user’s language or reply in a selected one.
Gil Pekelman, CEO and co-founder of Atera, comments:
“Enterprise technology failures are a death by a thousand cuts. Too many organizations are caught in a vicious cycle of extinguishing urgent tickets, instead of advancing strategic initiatives that drive real business value. With the expansion of Robin, we are empowering enterprises to move beyond constant troubleshooting towards a future where technology unlocks greater foresight – working to accelerate business outcomes, instead of interrupting them.”
“Let People Work” brand platform
As Atera enters its next phase of enterprise growth, the company has launched its “Let People Work” brand platform. For senior leaders championing efficiency and growth through technology investment, everyday tech hiccups may feel minor, but at the enterprise scale, they compound into a substantial drain on productivity and results. The new campaign, which launches with TV, out-of-home, digital, experiential, and web executions, reframes the conversation around what organizations gain when technology friction disappears.
Chris Lane, Vice President of Brand at Atera explains the rationale of the launch further, by stating:
“We see ‘Let People Work’ as an enterprise-wide liberation manifesto, and declaring 2026 the end of the IT ticket. Enterprises need AI that adapts to the end user, not the other way around. We want to be the antithesis of the Software-as-a-Straitjacket model that has come to define the space. This means providing customers with a system of action that doesn’t trap you in a platform like so many legacy solutions, but instead gets you back to your actual job and ability to make an impact, faster.”
Atera believes enterprises are tied down by bureaucratic and technical bottlenecks, all of which stand in the way of their employees’ ability to drive work forward. Operational velocity is now the key to enterprise resilience, and technology is crucial to delivering that speed at scale. “Let People Work” sets out to highlight that IT is not just about fixing a laptop; it’s about making sure a person can fulfill their professional potential. While other solutions may track problems employees are facing that impede their ability to deliver work, Atera believes their AI-powered platform solves those problems autonomously.
