Arrow Electronics has signed an exclusive agreement with Oaka Studio, a consultancy specialising in Microsoft partner advisory, to strengthen support for Microsoft channel partners across the UK.
This new collaboration is designed to help resellers and managed service providers (MSPs) accelerate their Microsoft practices by combining the distribution capabilities of Arrow with specialised expertise in go-to-market strategy and alliance management from Oaka Studio.
The primary focus of this partnership is to assist channel partners in navigating the evolving Microsoft landscape. By providing targeted advisory and enablement support, the two companies aim to help partners improve their alignment with Microsoft’s priorities and achieve stronger commercial results through better governance and positioning.
Oliver Harvey-Jones, director of cloud UK&I at Arrow, highlighted the value of the collaboration, noting that Oaka Studio brings “deep Microsoft partner expertise” that will help partners capitalise on new opportunities. Lucy Bourne, director at Oaka Studio, added that the agreement allows them to offer “practical, hands-on support” to partners seeking to turn Microsoft opportunities into “measurable outcomes”.
